SPBA 2014

Project Type : Collaterals Design
Client : ASME

Branding for Success. Take Flight with SPBA.

A theme that we conceptualised for one of the most prestigious branding award locally. The concept is inspired by the essence of the Award - to bring local brands to greater heights and to acknowledge local brands that have leveraged on Branding to bring their company forward.

The wings represent the Award and how it can propel local brands forward, creating a platform to help them soar. The colours of the wings used are vibrant to represent the different award categories and also representative of the vibrancy of the SME community.